Très souvent, les personnes et les sites qui vous promettent de gagner autant d’argent se rémunèrent en commissions sur les inscriptions aux offres qu’ils encouragent. Cela s’appelle l’affiliation. En vous faisant miroiter de jolis gains en très peu de temps, ils s’assurent que vous allez vous inscrire au site ou à l’offre révolutionnaire, et voilà, le tour est joué et l’argent est dans la poche. Leur poche, pas la vôtre. Sinon c’est pas drôle.
Les programmes d'affiliation sont également appelés programmes associés et il s'agit d'un accord entre un annonceur et un éditeur. Par exemple, si j'ai créé un logiciel et quand on fait   la promotion et la vente de ce logiciel  via mon blog,  je peux également générer des revenus supplémentaires en invitant mes lecteurs de mon  blog à le promouvoir en échange d'une commission.
Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.

In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
The only difference with the offline middleman and affiliate business program is that the online affiliate does not need to get hold of the actual product to earn revenue. He doesn’t need to shell out money to buy the product that he has to sell. All he has to do is create a site that markets the products of the producer. Every time he makes a sale, the producer will take over to send the actual products, receive payments and extend customer support, when necessary. A special web-based script records this process and thus the affiliate is paid for every successful sale he makes.
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